ByStorm

Makeup accessories that makes beauty accessible

Team Size:
1
Location:
Australia
Founders:
Storm Menzies
Program(s):

The Problem

ByStorm tackles a crucial issue in the beauty industry: the lack of accessibility for individuals with disabilities. The challenge begins with packaging, often shrink-wrapped and difficult to open, and extends to the application of products that demand fine motor skills. This barrier is more than just a hindrance in using cosmetics; it affects self-esteem and social inclusion. For so many, makeup evolves from a playful experiment into a daily ritual of self-expression, a shield against the world, and an integral part of identity formation. ByStorm's mission is to revolutionize this space, ensuring makeup is not just a privilege but an accessible option for everyone, irrespective of their physical abilities. Our focus is on dismantling these barriers, creating universally designed makeup accessories that increase independence, and fostering an inclusive beauty culture where everyone's unique beauty is celebrated.

The Solution

ByStorm has designed a range of makeup accessories that attach to existing makeup items to make them easier to use, ensuring people with disability can use the same products as everyone else. These makeup accessories are specifically designed to enhance grip, stability, and ease of application, featuring increased surface area, textured grips, and ergonomic shapes, while being universally compatible with most brands. Beyond the functional benefits, ByStorm is committed to a broader mission: driving a paradigm shift in the beauty industry toward greater inclusivity and diversity. This commitment extends to fostering partnerships with disability advocacy groups and engaging in community dialogues to amplify the voice of the disabled community within the beauty sector. Our goal is not just to create adaptive products but to catalyze a more inclusive and representative beauty industry.